Gonzo marketing winning through worst practices by Christopher Locke

Cover of: Gonzo marketing | Christopher Locke

Published by Perseus Pub. in Cambridge, MA .

Written in English

Read online

Subjects:

  • Internet marketing,
  • Electronic commerce,
  • Customer relations -- Technological innovations

Edition Notes

Book details

StatementChristopher Locke
Classifications
LC ClassificationsHF5415.1265 .L63 2001
The Physical Object
Paginationx, 240 p. ;
Number of Pages240
ID Numbers
Open LibraryOL17034085M
ISBN 100738204080
LC Control Number2001097865

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Like his last Gonzo marketing book, The Cluetrain Manifesto, in this book Christopher Locke attacks the sort of stale, boring marketing and customer relations practices that are practiced by nearly every corporation in the world.

The book contends that press release, the press tour, the analyst quote, and the friendly book jacket review are not what consumers Cited by: 6.

Gonzo Marketing book. Read 15 reviews from the world's largest community for readers. A Harvard Business Review Top Business Book of Gonzo Marketi /5(15). In Gonzo Marketing, he tweaks everyone from Disney, Time Warner AOL, and IBM to fellow biz-book writers like Seth Godin (Permission Marketing), and if you read it first for its own eclectic, acerbic delights and second for a postboom e-marketing primer, you'll be rightly pleased.

--Timothy Murphy/5(34). Gonzo Marketing - - Rated based on 11 Reviews "Merci pour la formation Facebook marketing à Québec mardi (Y)"/5(11). The New Marketing Christopher Locke (a.k.a. "Rageboy") is an interesting, outspoken fellow and one of the creators of the "Cluetrain Manifesto" which caused quite a stir upon its birth.

Stemming from the manifesto came a book of the same name (which I'm listening to now) and from that comes Locke's book, "Gonzo Marketing". Gonzo Marketing is an approach to business advocated in Christopher Locke's book Gonzo Marketing: Winning Through Worst Practices: Christopher Locke: : Books.

Essentially Locke suggested moving from traditional adv. A Harvard Business Review Top Business Book of Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and broadcast media are being left in the dust.

Invoking the spirit of gonzo journalism, Locke rails against business practices that treat 3/5(3). Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet and where the outdated ideals of mass marketing and broadcast media are being left in the dust.

As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S.

Book Edition: Abridged. Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet and where the outdated ideals of mass marketing and broadcast media are being left in the dust.

As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Author: Christopher Locke.

Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet and where the outdated ideals of mass marketing and broadcast media are being left in the dust.

As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. 5/5(5). Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet and where the outdated ideals of mass marketing and broadcast media are being left in the dust.

Always have a good book lined up - Listen and read whenever you want Read and listen to as many books as you like. Read "Gonzo Marketing Winning Through Worst Practices" by Christopher Locke available from Rakuten Kobo.

A Harvard Business Review Top Business Book of Gonzo Marketing is a knuckle-whitening ride to the place where soc Brand: Basic Books. The book alleges a growing Gonzo marketing book of marketing in the context of its creation and a vastly different approach to an alternative.

Here come the quotes: Gonzo Marketing provides a model whereby companies can stop manipulating people as if they were abstract demographic data, and instead create genuine relationships with emergent online Author: Eric Norlin.

This book will help with marketing and every other part of business life. Gonzo Marketing: Winning Through Worst Practices by Christopher Locke. Marketing, according to Noah Kagan, “has always been about the same thing – who your customers are and where they are.”.

Gonzo Marketing shows how companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, and brand equity. Laced with Locke's inimitable wit and penetrating point of view, Gonzo Marketing is the raucous wake-up call that no one in business--from the trading-room floor to.

GONZO MARKETING: Winning Through Worst Practices Buy this book Perseus will have to do a little gonzo marketing of its own to help this title break out of the saturated new. Christopher Locke (born Novem ) is an American business analyst, consultant, journalist, author and speaker.

He is known as a coauthor of The Cluetrain Manifesto, and other publications on marketing in the Internet a Financial Times Group survey fromhe was named as one of the fifty leading business thinkers in the world.

Gonzo Marketing was live. March 17 at PM Ah bonjour tout le monde euh bienvenue sur ce. Book Live vendredi vingt mars de vous voir bon appétit si vous vous apprêtez à manger euh j'espère que vous allez bien là où vous êtes.

Je vais tout aller rejoindre mon invité. Yes Mathieu Laferrière Mathieu. Comment vas-tu ça va. Acknowledgements Introduction: Participating in the Scene Eight Miles High: The View f Feet The Value Proposition Code Blue in the Marketing Ward Stories as Strange Attractors Social Marketing and Public Journalism From Micromedia to Micromarkets The Gonzo Model Champions of the World Notes Index About the Author.

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In an increasingly digital world, the importance of having a strong online strategy is increasing, too. The world wide web is an [ ]. Fear and loathing on the Web: "Gonzo" marketing thrives online marketing author Jim Sterne told the crowd to read a comic book.

Using guerrilla art and razor-sharp wit, the inspired Weird. Get this from a library. Gonzo marketing: winning through worst practices. [Christopher Locke] -- A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is.

Gonzo journalism is a style of journalism that is written without claims of objectivity, often including the reporter as part of the story via a first-person word "gonzo" is believed to have been first used in to describe an article by Hunter S. Thompson, who later popularized the is an energetic first-person participatory writing style in which the author is a.

A Harvard Business Review Top Business Book of Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet--and where the outdated ideals of mass marketing and /5(30). A Conversation sparked by Christopher Locke's 'Gonzo Marketing: Winning Through Worst Practices'.

Started by Jeneane Sessum inGonzo Engaged was the first team weblog. Let the games continue. Kim Kardashian, Drybar, and the gonzo marketing behind ‘Secret Life of Pets 2’ A scene from “The Secret Life of Pets 2,” the latest animated film from Illumination Entertainment.

order The Cluetrain Manifesto from Amazon. Used and low-price editions Info at Info at Other books by the authors Christopher Locke: Gonzo Marketing, The Bombast Transcripts David Weinberger: Small Pieces Loosely Joined, Everything Is Miscellaneous, Too Big to Know Doc Searls: The Intention Economy.

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Having said that, let's look at the actual book. Gonzo Marketing, according to Mr. Locke, is the idea that top-down, corporation-driven marketing that has so far shaped societies' buying and spending is outdated and must be replaced by marketing that is an engaged participant in the society from which it wishes benefit.

Nothing says “Gonzo Marketing” quite like promotional products. Used correctly, promotional products are a powerful, cost effective way to market your business and reinforce your branding. Used incorrectly, promotional products burn through your budget and fry your nerves. Homeland Stupidity.

I’m really intrigued. Not so much by sites with cool and irreverent names, but by their Gonzo Marketing techniques (I loved that book).

I should link to the author but do I pick his evil alter ego Rage Boy or his grown up *boring* Wired magazine, Cluetrain Manifesto editor link- guess which one I picked?. Not only does Homeland Stupidity have a funny Domain.

Hoping for Gonzo Marketing — the title of a popular book at the time — sales and marketing executives instead had to justify seven-figure cap-ex costs to their boards. Readers Email Reviews of Gonzo's Toolbox and trade magazine articles.

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Since I’m. Check it out and contact us at [email protected] or to book your restaurant in on Gonzo Okanagan Online Marketing – Novemeber Promotion Marketing & Advertising Information.

Kim Kardashian, Drybar, and the gonzo marketing behind 'Secret Life of Pets 2'. Ethisches Marketing in Psychologie und Psychotherapie; The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (3rd Edition) Additional resources for Gonzo Marketing: Winning Through Worst Practices.

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